At this moment, Kelly IT is looking for a Marketing Automation Specialist (m/f) to integrate a company, located in Vila Real.
* Develop an omnichannel marketing strategy based on the customer journey (via Email Marketing, Social Ads, Google Ads, etc.).
* Run A/B tests for email, sms or push campaigns and landing pages to optimize performance (lead generation and conversion).
* Responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns across multiple audience segments.
* Set up workflows such as acquisition, engagement, onboarding, lead nurturing, loyalty upsell or cross-sell and retention campaigns.
* Drive project success from operational design to deployment includes automating processes, data segmentation, triggered/ life-cycle marketing campaigns and CRM tool optimization.
* Work closely with Sales and Operations to monitor the data flow as it moves between platforms (Salesforce, Navision), to ensure processes are optimized.
* Identify different segmentation criteria based on audience behavior, geolocation, etc.
* Ensure compliance while executing marketing campaigns and collecting data.
* Degree in Computer Science, Information Technology or have an equivalent form of education.
* Salesforce Certified Email Specialist or Marketing Cloud consultant certification is a plus
* Minimum 2 years' experience with Marketing Automation Platforms (Marketing Cloud Salesforce: Email, SMS, Mobile Push, Interaction Studio), CRM, Google Analytics, Power BI and other similar tools.
* Hands on experience creating and working on email templates using content builder or design in HTML.
* English, Spanish (is a plus, but not required)
If you have the right profile for this opportunity, please apply through our platform and send us your updated CV.
Your work. Your way. What's next? You choose!
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