Marketing Automation Specialist (m/f) - Vila Real

Publicado 23 October 2021
LocalizaçãoVila Real
Categoria Permanente


At this moment, Kelly IT is looking for a Marketing Automation Specialist (m/f) to integrate a company, located in Vila Real.


* Develop an omnichannel marketing strategy based on the customer journey (via Email Marketing, Social Ads, Google Ads, etc.).
* Run A/B tests for email, sms or push campaigns and landing pages to optimize performance (lead generation and conversion).
* Responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns across multiple audience segments.
* Set up workflows such as acquisition, engagement, onboarding, lead nurturing, loyalty upsell or cross-sell and retention campaigns.
* Drive project success from operational design to deployment includes automating processes, data segmentation, triggered/ life-cycle marketing campaigns and CRM tool optimization.
* Work closely with Sales and Operations to monitor the data flow as it moves between platforms (Salesforce, Navision), to ensure processes are optimized.
* Identify different segmentation criteria based on audience behavior, geolocation, etc.
* Ensure compliance while executing marketing campaigns and collecting data.


* Degree in Computer Science, Information Technology or have an equivalent form of education.
* Salesforce Certified Email Specialist or Marketing Cloud consultant certification is a plus
* Minimum 2 years' experience with Marketing Automation Platforms (Marketing Cloud Salesforce: Email, SMS, Mobile Push, Interaction Studio), CRM, Google Analytics, Power BI and other similar tools.
* Hands on experience creating and working on email templates using content builder or design in HTML.
* English, Spanish (is a plus, but not required)

If you have the right profile for this opportunity, please apply through our platform and send us your updated CV.
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